About Lino Richter

Lino Richter is an accomplished leader in affiliate marketing with nearly 15 years of experience in Online Marketing. His expertise spans Performance Marketing, Affiliate Marketing, Product Search & Price Comparison, Lead Generation, Dynamic Retargeting, Native Advertising, and Content Commerce.

Professional Journey

Lino has managed campaigns with up to 9-digit revenues and 8-digit budgets, gaining valuable insights across networks, advertisers, and publishers.

Leadership Excellence

With nearly a decade as a team lead, Lino has spearheaded initiatives at companies like FUNKE Media Group and Rakuten Germany, driving growth and innovation.

Strategic Vision

Lino's work is defined by strategic foresight, helping businesses align their affiliate programs with measurable objectives and long-term success.

Innovative Solutions

He led the development of FUNKE Media Group's PerformanceStory, revolutionizing Content Commerce through dynamic strategies and solutions.

Current Role

As Country Manager Germany at Daisycon, Lino fosters strategic partnerships, enabling advertisers and publishers to achieve outstanding results.

Industry Influence

A sought-after speaker and thought leader, Lino regularly shares insights on affiliate marketing trends, helping others navigate this dynamic field.